Luxury Brands Win Right to Block Sale of Goods on Amazon in Europe

Ruling by European Court of Justice gives companies powerful tool to safeguard exclusivity

Luxury brands can restrict retailers from selling their products on web platforms like Amazon.com Inc. and eBay Inc. to protect their image, the European Union’s top court ruled Wednesday.

The decision gives luxury companies a powerful tool in Europe to safeguard their exclusivity, which has become a key concern as the sector expands online sales.

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