Alibaba and JD.com compete to deliver hairy crabs fast and alive to customers as China’s fresh-food delivery war heats up
Hairy crabs, a freshwater delicacy for the fall season, are the new foot soldiers in China’s online fresh-food delivery war. E-commerce rivals Alibaba Group Holding and JD.com Inc. are competing to deliver the crustaceans fast and alive to customers.
To do that, JD.com partners with Air China Cargo Co. Ltd for prompt handling of hairy crabs at airports around the country. Alibaba’s Tmall assembled a fleet of 40 refrigerated trucks to pick up freshly harvested crabs and deliver them to 70 flights every day.